Maximize Telecom Revenue Using Embedded Analytics

Maximize Telecom Revenue Using Embedded Analytics

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    Maximize Telecom Revenue Using Embedded Analytics

    Because communication is paramount in this modern world—as people need to frequently communicate with their loved ones, relatives, families, and business partners—there is a great need to choose the best communication channel.

    Just as many industries desire to increase revenue, leaders of telecommunication companies strive to satisfy the needs of their customers at a lower cost. They work day and night, analyzing the company’s financial metrics to know where networks were heavily taxed. Also, they monitor their data regularly to determine the amount of revenue the company receives from the total users in a given network with the total expenses used to install such channels. With this information, team leads can identify the best channels to fund most and ensure they are using resources efficiently in to keep up with subscriber demand.

    With embedded analytics, you can embed revenue and usage dashboards in your application to track key indicators, giving you insight into your customers’ experience with different communication services. You can also better understand the services that have the highest number of users, total subscribers being lost per channel, and revenue and expenses. This allows you to quickly identify improvements that still need to be made for the company to achieve a given target, and it allows you to identify opportunity gaps. In this blog, I will discuss the following topics to illustrate the benefits of embedded analytics and how Bold BI can help you to keep accurate statistics on your revenue and usage:

    What is embedded analytics?

    Embedded analytics is the integration of analytical solutions and data visualization capabilities into a software application’s user interface to improve data comprehension and usability. Bold BI helps you easily embed an analytics solution into your everyday work applications using a JavaScript SDK and server application. This helps telecommunication teams monitor analyzed data and deliver all the insights they need about customer churn rate, revenue, and expenses.

    Benefits of embedding a revenue and usage dashboard

    Embedded analytics has enabled telecommunication companies to track and monitor data to determine how their business is doing. With a Bold BI general management dashboard, leaders have been able to analyze the results from key metrics and KPIs to gain knowledge about revenue growth, service performance, and more. These have helped them identify channels with a high number of users. Let us see some of the ways in which an embedded general management dashboard can be used to monitor revenue and usage statistics to achieve the following:

    Increased revenue

    Photo by RODNAE Production from Pexels
    Photo by RODNAE Production from Pexels

    Embedded analytics helps management teams track and monitor company revenue performance for the past six months to know productivity and profitability. With the help of metrics such as average revenue per user by plan, revenue, expenses, and subscribers, managers can analyze the total number of subscribers they have, the amount used for installation and provisioning of services, and much more. These metrics also help leaders examine and classify subscribers according to average monthly data consumption to determine the difference in consumption clusters within a period to identify months with low and high data usage. This gives them an understanding of when there is an increase in revenue and when revenue is down. With these differences, they can easily make proper plans to improve the performance of less active channels.

    Reduced churn rate

    Photo by Tima Miroshnichenko from Pexels
    Photo by Tima Miroshnichenko from Pexels

    High customer churn is most dangerous to a business. When it’s too high, businesses will not have clients to purchase products or services. In telecommunication companies, customer churn affects the performance of the affected communication service, thus stunting its growth.

    With embedded analytics, telecommunication operators can monitor and identify the number of customers who have stopped using their services by comparing the number of subscribers by state who subscribed to a particular channel and the users remaining from the same state. This allows operators to determine how different services have been affected and by using feedback from different customers. Operators can point out issues in their networks and use the best solution to solve the problem and promote communication in those states to gain new users. This allows them to reduce churn rate and increase usage.

    Improved communication efficiency

    Photo by Karolina Grabowska from Pexels
    Photo by Karolina Grabowska from Pexels

    Communication is one of the essential means of worldwide interaction today. Without communication, it is impossible to provide services where needed. Embedded analytics helps the telecommunication industry track text, voice, data service utilization, subscriber segmentation by service type, and more to determine which means of communication are highly used by subscribers. This helps team leaders monitor the success of different communication channels. They can also monitor communication channels with many customers per segment. This gives them insights into services that need improvement, and enable them to work on it properly, depending on different clients’ interests and interactions.

    Increased connectivity

    Photo by Tima Miroshnichenko from Pexels
    Photo by Tima Miroshnichenko from Pexels

    In telecommunication companies, users always desire fast connections to enable them to work faster and smoother. Embedded analytics allows leaders to track network utilization by subscriber to know the number of subscribers in a network, making them quicken the connectivity process by partitioning the networks into different logical sub-networks. This allows them to manage and control the network easily, thus improving the rate of work completion by subscribers. This helps the managers reduce complaints and increase connectivity by each network operation category.

    Bold BI’s revenue and usage dashboard example

    Embedding a general management dashboard helps you understand the overall status of your telecommunication services by analyzing information from metrics such as total subscribers, total revenue and expenses, total subscribers by state, subscribers by service type, text, voice, data service utilization by quarter, network utilization, and churn rate.

    Bold BI Telecommunication Dashboard Example
    Bold BI Telecommunication Dashboard Example

    Key metrics and KPIs

    Subscribers

    General Management Dashboard: Subscribers
    General Management Dashboard: Subscribers

    This card widget gives the number of clients who subscribed to the company’s channels within a given period.

    Revenue

    General Management Dashboard: Revenue
    General Management Dashboard: Revenue

    This card widget measures the income generated by customers or users.

    Expenses

    General Management Dashboard: Expenses
    General Management Dashboard: Expenses

    This card widget shows the amount of money the company spent on a product or service.

    Churn rate

    General Management Dashboard: Churn Rate
    General Management Dashboard: Churn Rate

    This card widget shows the total number of users who leave or stop using a product after a given period.

    Text, Voice, & Data Service Utilization

    General Management Dashboard: Text, Voice, & Data Service Utilization
    General Management Dashboard: Text, Voice, & Data Service Utilization

    This spline chart shows customers’ use of text, voice, and data per month. With this metric, leaders can identify how their customers use their services and look for better ways to improve those services.

    Average Revenue per User by Plan

    General Management Dashboard: Average Revenue per User by Plan
    General Management Dashboard: Average Revenue per User by Plan

    This line graph analyzes how much revenue is earned per customer over a month. You can also see revenue per service plan by drilling down in a month. With this widget, managers can easily identify products that are highly demanded by clients to plan strategies for up- or cross-selling that will increase their value and set proper prices for each.

    Total Subscribers per Service Type

    General Management Dashboard: Total Subscribers per Service Type
    General Management Dashboard: Total Subscribers per Service Type

    This bar chart shows total subscribers for each service type over a month. This gives an overview of how successful a type of telecommunication sector is.

    Subscriber Segmentation by Service Type

    General Management Dashboard: Subscriber Segmentation by Service Type
    General Management Dashboard: Subscriber Segmentation by Service Type

    This doughnut chart shows the total number of customers by service type, such as fixed line, post-paid, and prepaid mobile devices. With this metric, team leads can have insight into their customers’ needs and wants, thus helping to identify the best service to use in future campaigns based on the subscriber segment most likely to use the type of telecommunication channel.

    Network Utilization by Subscribers

    General Management Dashboard: Network Utilization by Subscriber
    General Management Dashboard: Network Utilization by Subscriber

    This spline area chart shows how much of the network is used by each category of subscribers. It helps you compare network usage within a year to know the month in which network usage was minimized.

    Total Subscribers by State

    General Management Dashboard: Total Subscribers by State
    General Management Dashboard: Total Subscribers by State

    This map shows total subscriber count by state in the USA. You can use this metric to know the total customers your company has per state.

    To learn more about the metrics and KPIs used in this dashboard demo, refer to the General Management Dashboard example.

    How to embed analytical tools into telecommunication domain apps

    Let’s see how analytics can be embedded into telecommunication web applications. Bold BI can embed your dashboards in apps for more than 18 web platforms, including React with ASP.NET CoreReact with GoWinFormsNode.jsVue with Go, and Vue with Core. In the rest of this blog, I am going to explain how to embed dashboards into Angular applications. Consider a scenario in which your telecommunication department has a website like the one shown in the following image.

    Sample Website of a Telecommunication Company
    Sample Website of a Telecommunication Company

    You can embed dashboards easily using Bold BI and avoid building an analytics or BI solution yourself. Follow these steps to embed your dashboard successfully.

    Prerequisites

    Download and install the Bold BI server in your local machine and create a dashboard. You can find the installation and deployment steps in this documentation.

    Step 1: Create an Angular application.

    First, you need to create an Angular application. Create a new Angular project in Visual Studio Code and add the necessary ts files to the project, as shown in the following image.

    Adding Necessary ts Files
    Adding Necessary ts Files

    For more guidance, refer to the sample code in the Bold BI documentation.

    In this demonstration, the Angular application acts as the client, and an ASP.NET Core application acts as the server. You need to add several properties in the app.component.ts file, as shown in the following table and screenshot.

    PropertiesProperty Value Descriptions
    RootUrlBold BI dashboard server URL. For example:

    https://localhost:5000/bi

    SiteIdentifierFor Bold BI, it should be something like “site/site1”.

    For the Bold BI Cloud Analytics Server, it should be an empty string.

    EnvironmentYour Bold BI application environment.

    If using the Bold BI Cloud Analytics Server, you should use “cloud.” If using Bold BI, you should use “enterprise.”

    User EmailThe Bold BI server will use an email address to authorize the authorization server.
    Adding Required Variables in the app.component.ts File
    Adding Required Variables in the app.component.ts File

    Step 2: Create a Bold BI instance.

    You need to create a Bold BI instance to communicate between the server-side (any web application) and the client-side (Angular application), which allows you to embed a Bold BI dashboard in the Angular application.

    Step 3: Create an authorization server to authenticate the Bold BI server.

    Every application that embeds a Bold BI dashboard or widget must be authorized with the Bold BI server. This authentication step requires sending confidential information to the Bold BI server, such as users’ email addresses, group data, and embed signatures. So, in your server application, implement this authentication flow and provide the URL for connecting to your server in the Bold BI embedded instance.

    Step 4: Run the Angular application to view the embedded dashboard.

    In the Angular application, enter the authorization URL and dashboard URL that were defined in the ASP.NET Core application. Finally, you can that see the dashboard created in the Bold BI server is embedded in your web application.

    Dashboard Embedded in an Angular Application
    Dashboard Embedded in an Angular Application

    By following the previous steps, you can successfully embed your dashboard into your Angular application.

    Revenue and Usage Statistic Dashboard Embedded into an Angular Application
    Revenue and Usage Statistic Dashboard Embedded into an Angular Application

    To learn more about embedding dashboards into your Angular applications, refer to this blog. You can also download the sample code used in the previous steps from our documentation.

    Conclusion

    Bold BI helps you seamlessly integrate dashboards in applications written in ASP.NET CoreASP.NET MVCASP.NETRuby on Rails, and more. It saves you time and prevents you from doing redundant work. To learn more, explore Bold BI’s list of features. To learn about embedding dashboards into your application, refer to the blog “Integrating Dashboards into Applications with the Embed SDK” and our documentation.

    I hope you now have a better understanding of Bold BI and how it can help a telecommunications company be more successful. You can create a dashboard any way you like with Bold BI’s 35+ widgets and 150+ supported data sources.

    Get started with Bold BI by signing up for a free 15-day trial and create interactive business intelligence dashboards. You can contact us by submitting questions through the Bold BI website or, if you already have an account, you can log in to submit your support questions.

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