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Revealing data insights of Black Friday Sales

Black Friday Sales - Revealing data insights

Black Friday provides a win-win situation for customers and retailers. The sales volume constantly increases, with around a $4 billion increase per year for the past four years.

Revenue growth by year in different days
Revenue growth by year in different days

After such busy sales, companies, especially retail owners, will be eager to analyze the results of Black Friday and Cyber Monday sales, including the expense of them. In this blog, let’s look at the important metrics to be checked at this stage with sample data and address some business questions.

As you all know, the main mode of shopping is moving more online than brick and mortar stores. Customers like to shop comfortably, especially for electronic goods, which they are fine with waiting to have delivered to them.

Share of sales by device
Share of sales by device

It’s not only retailers Black Friday is a golden source of revenue for. Online advertisements, too, rake in the clicks. Social media and search engines convey the best deals to consumers via ads.

Seasonal hiring

Brick and mortar stores will do a lot of seasonal hiring to handle traffic and sales. It is important to filter out how many employees achieved their sales target. Subsequently, this analysis helps the company or store owner decide the number of temporary employees to be hired for next year’s Black Friday.

Seasonal employees - Sales performance
Seasonal employees – Sales performance

Sales metrics

Finally, visualizing sales data in dashboards helps you get insights more easily than working out the data on your own. As you can see from the dashboard, you are able to glean insights like these:

  • Top 5 products sold.
  • Top 3 product categories with the highest sales volume.
  • The purchase volume by gender lets you know the proportion difference between Male and Female.
  • The purchase volume differences among age groups. You can see the age group 26-35 is the one who does most purchases.
Black Friday Sales overview dashboard
Sales overview dashboard

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