Unleash the Power of Bitly: Link Tracking and Visualization

Unleash the Power of Bitly: Link Tracking and Visualization

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    Unleash the Power of Bitly: Link Tracking and Visualization

    Bitly is a URL-shortening service that allows users to shorten, create, share, and track links (URLs) and has allowed businesses to manage, measure, and optimize their online links. By using Bitly, businesses can break bottlenecks in their operations by effectively collecting and analyzing their web presence and marketing campaigns. In this blog, we will explore how to integrate your Bitly data into Bold BI.

    Let’s see how to extract data from Bitly to interact with your data.

    Extracting data from Bitly

    Bitly offers REST APIs that allow users to scrutinize and extract data housed in their Bitly accounts. The following table visualizes data to help select the appropriate APIs to connect to Bitly data.

    Use API Endpoints
    Creates a Bitlink from a long URL and allows additional parameters to be set.https://api-ssl.bitly.com/v4/bitlinks
    Returns the country of origin for click-traffic for the specified link.https://api-ssl.bitly.com/v4/groups/ group_guid/countries

     

    Returns the click count for the specified link in an array based on a date.https://apissl.bitly.com/v4/bitlinks/bit.ly/12a4b6c/clicks
    Updates the details of a group.https://api-ssl.bitly.com/v4/groups

     

    Returns metrics by referring networks for the specified link.https://apissl.bitly.com/v4/bitlinks/bit.ly/12a4b6c/referring-networks
    Returns the device types generating click traffic to the specified link.https://apissl.bitly.com/v4/bitlinks/bit.ly/12a4b6c/devices

    After extracting data, you can integrate and render it in an appealing presentation using Bold BI.

    Integrating Bitly data into Bold BI

    To integrate Bitly data to Bold BI:

    1. Click the data source button on the dashboard home page to navigate to the data source creation page.
    2. Click CREATE NEW to begin a new data source connection on the data source pane.
    3. Move to the data source file type from the connection panel to select Bitly.

      Data Source Panel
      Data Source Panel
    4. Authenticate with your Bitly login credentials.

      Authentication Page for Bitly Account
      Authentication Page for Bitly Account
    5. The linked account will appear as depicted in the subsequent image. Choose the account by clicking Next.

      Connected Bitly Account
      Connected Bitly Account
    6. Give the data source name after authentication. Click the preferred file to preview and connect.

      Data Source Naming
      Data Source Naming
    7. In the popup, edit by selecting the required fields, preview, then connect.

      Preview and Connect
      Preview and Connect
    8. The data source page design opens with the selected table schema. Proceed with drag-and-drop and save.

      Save Data Source
      Save Data Source

    Once you’ve linked your data source to your Bold BI account, you can make its data visible by creating a dashboard.

    How to create a Bitly dashboard

    Bold BI facilitates flawless incorporation with Bitly, resulting in the production of interactive dashboards. By simply dragging widgets into the dashboard designer, you will construct a visually appealing Bitly Links Analysis Dashboard, enabling performance monitoring that provides data on link activity and aids in campaign assessment, social media analysis, and strategic decision-making in marketing.

    If you’re starting a dashboard from scratch and want a visual demonstration, this video is for you!

    Bitly links analysis dashboard
    Bitly links analysis dashboard

    Using a Bitly links analysis dashboard, you can track the following essential metrics:

    • Total Links: Evaluate the overall link diversity across various campaigns and platforms.
    • Total Clinks: Measure the overall effectiveness and reach of all shortened links.
    • Total Clicks by Referrers: Identify which sources or platforms are driving the most traffic to the links.
    • Total Clicks by Device Type: Understand user behavior across different devices to optimize the user experience.
    • Total Clicks by Date: Analyze temporal link click trends to identify peak activity periods.
    • Total Clicks by Country: Identify the geographical distribution of an audience and potential markets.
    • Top 5 Links by Clicks: Identify the most successful content pieces or campaigns.
    • Total Links Created by Date: Analyze link creation patterns to manage workload and productivity.
    • Links by Tag: Measure grouping links based on specific campaigns, channels, or content types.

    Users get insights into the performance and management of shortened links, enabling data-driven decision-making and more effective link marketing strategies in their organizations.

    Let’s see how to present Bitly data visually:

    Visualizing metrics using Bitly data

    After finding the right data, add the necessary widgets to the dashboard you initially created. After this, proceed with setting up these widgets in the dashboard and link them to their corresponding data sources. For guidance on how to align each widget with its appropriate data source, see the following table.

    Metric/KPIConfiguration
    Total linksType: Radial gauge

    Value: Total

    Total clicksType: Radial gauge

    Value: Clicks

    Total clicks by referrersType: Doughnut chart

    Value: Clicks

    Column: Referrer

    Total clicks by devicesType: Doughnut chart

    Value: Clicks

    Column: Device_type

    Total clicks by dateType: Spline chart

    Value: Count

    Column: Date

    Total clicks by countryType: Map chart

    Value: Clicks

    Location Name: Country

    Top 5 links by clicksType: Bar chart

    Value: Clicks

    Column: Link

    Total links created by dateType: Spline area

    Value: Count

    Column: Created date

    Links by tagType: Spline area

    Value: Count

    Column: tags

    Schedule data refresh for your Bitly Dashboard

    The scheduling refresh feature in a Bitly integration dashboard is essential for effective data management. It allows automatic updates of your data at set intervals, which ensures that your data is always current and accurate. This feature prevents the need for manual updates, saving time and increasing productivity in your operations. Check out this blog to explore more of this feature.

    Start Embedding Powerful Analytics

    Try out all the features of Bold BI with 15-day free trial.

    I hope this article has effectively conveyed the significance of Bitly integration, which stands to revolutionize the way you manage and analyze web links. I am confident the information provided will help you better understand this system.

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