ChartMogul Subscription Dashboard

Analyze every dimension of subscription revenue, including transaction counts, customers, cancellation rate, and monthly recurring revenue trends.

This ChartMogul Subscription Dashboard helps sales leaders take on the challenges of managing a subscription-based revenue model. With this dashboard, we can answer the following questions:

How is our monthly recurring revenue trending?

What is the average revenue per account?

What is the subscription cancellation rate?

What is the geographical distribution of our customers by country?

Interactive ChartMogul Subscription Dashboard

At a glance, dashboard users can know specific metrics like the numbers of total and active customers, the numbers of total and cancelled subscriptions, and the number of invoices. These are helpful point-in-time figures that provide useful information for the evaluation of progress toward sales goals.

The Months multiselect dropdown at the start of the dashboard lets users filter the data visualized throughout the dashboard. Data can be presented from as few or as many months as necessary. On making a selection, every widget is updated to only the data from the particular time frame. This is useful for comparing how trends develop and change over time within the ChartMogul Subscription Dashboard. Helpfully, the Months dropdown also includes an All option to select every month at once for visualization and analysis.

Leverage Subscription Analytics

Understanding the stability of subscription numbers is critical to sales managers. To this end, the Subscription Cancellation Rate radial gauge of the ChartMogul Subscription Dashboard shows the percentage of subscribers who have canceled their service. The data in this gauge has a dual purpose. First, it shows the inverse of the current success of the sales team—when the number is low, the team is doing great! On the other hand, it is a guide to when new approaches to sales and support may be necessary.

Another indicator of stability is the Customer Subscriptions by Status pie chart. This chart breaks down current subscriptions into percentages in the following categories: lead, cancelled, active, and past due. Besides the obvious importance of the Cancelled category, the Past Due category reveals how many subscriptions may be at risk of lapsing or being cancelled soon. Sales leaders can use this info to notify the accounts receivable department that a large number of accounts need to be settled, or notify sales agents who specialize in renewals that opportunities are waiting for them.

Similar analysis is made possible by the Customer Churn Rate Trend Analysis line chart. This chart shows the percentage of customers who have stopped doing business with the company each month over the previous six months. Like the Subscription Cancellation Rate radial gauge, this chart signals to sales leaders when new strategies need to be devised to retain customers.

Simplified trend breakdowns

Understanding trends over time is critical to the continued success of any sales team. The ChartMogul Subscription Dashboard includes six charts that visualize trends of different sales metrics and KPIs. Namely, they show the trends of customer counts, transaction counts in terms of both refunds and payments, monthly recurring revenue, the company run rate, the monthly recurring revenue churn rate, and the average revenue per account.

The insight gleaned from each of these charts can be used to inform sales strategies, signal the need for improvements in products or support, and much more. Each chart provides a unique perspective into the success of the sales team, and the company as a whole.

Granular Subscription Analytics on Demand

The final widget in the ChartMogul Subscription Dashboard is the Invoice Summary Details data grid. It breaks down the precise details of each sale, providing information on when the invoice was submitted, whether the sale is a one-time deal or a subscription, the value of the invoice, and more. Sales team leaders can consult this grid to pinpoint precisely which customers are overdue on payments and which ones are in good standing.