- Firstly, how many times are our ads shown on the Google network?
- Secondly, how many clicks do we have? What is our click-through rate?
- Thirdly, what is our conversion rate?
- Finally, what are our financial metrics, such as cost per click, cost per conversion, and revenue per click?
Analyze Your Ad Campaign Performance
Users can also track financial KPIs such as overall cost, cost per click, cost per conversion, and revenue per click. With this data, marketing leaders can identify areas for improvement and ensure they are getting the best return possible on their investment.
Track Data Over Time
Finally, the “Ad Campaign Performance” grid outlines seven crucial metrics for a number of campaigns. This side-by-side comparison allows leaders to easily assess key data points to see how they are performing across campaigns.