- Firstly, how many subscribers do we have?
- Secondly, how many viewers unsubscribed?
- Thirdly, how many comments and shares do we have?
- Finally, how do our metrics break down by date and location?
Review YouTube Channel Marketing Performance
Firstly, the card widgets along the top and right side of this marketing dashboard show the number of subscribers and unsubscribes. They also show the number of comments, shares, and the average view duration. Then, the spline chart on the bottom row of the dashboard provides insight into the channel’s subscribers, tracking the number of subscribers and unsubscribes by date.
This marketing dashboard’s remaining widgets offer further details regarding the channel’s views. For instance, one chart outlines the number of views by date while another details the average view duration by date. Finally, the Views by Country map illustrates the number of views originating from each country.
This data is especially useful as it provides an overview of viewers’ behavior. It also offers insight into the success of the company’s YouTube channel marketing campaigns.