- What is our total revenue? What is the revenue for each of our regions? How do these numbers compare to last year’s numbers?
- What are our marketing costs?
- How are customers booking rooms with us?
- What are our occupancy rates?
Analyze Revenue and Booking Sources
With these hotel KPIs, users can assess daily operations while also analyzing yearly trends. Further, users can filter data using the “RGI based on Region” widget. This allows viewers to decide whether they would like to see the data for all locations (combined) or whether they would only like to see data for a specific region. The widget can be reset by clicking the funnel-shaped icon in the upper-right corner of the bubble map.
For example, if I would like to view data for the Argentina region, I can click the blue bubble that hovers over Argentina on the “RGI based on Region” widget. The “Revenue” widget clearly demonstrates that revenue is up 10.69% this year (from $90,340 to $100,000), and the “Revenue and OCC by Category” widget displays the occupancy rates for each type of room and the revenue earned for each category.
The “Booking Source” widget provides a breakdown of how customers booked their rooms, and clicking any of the doughnut chart’s segments will show me the percentages of customers who booked rooms using that source in a given month. For example, I can see that 75.47% of customers booked rooms online, and if I click the green segment, I can see that 50% of customers booked online in September, and 50% of customers booked online in November. Knowing when customers typically make reservations—and which methods they use to make reservations—helps organizations allocate resources efficiently and prepare for busier sales months.
Track RevPar, Average Daily Rates, and Occupancy Rates
Finally, the “RevPAR and ADR Rate” and “OCC and ARI Rate” widgets are particularly useful for obtaining a more in-depth picture of the hotel chain’s financial health than that offered by revenue alone.
With the RevPAR widget, I can quickly see how well the hotels are filling their rooms each month and how prices might be adjusted to achieve higher occupancy rates or revenue. Comparing occupancy rates with the Average Rate Index could also help the company determine whether prices could be updated to encourage higher occupancy rates.
Having all of these hotel KPIs available on a single dashboard is invaluable for team members who need a snapshot of an organization’s day-to-day operations but also want to track crucial data sets over longer periods of time.