This marketing campaign performance dashboard provides a detailed snapshot of a company’s ad campaign metrics. With this dashboard, viewers can answer the following questions:
The conversion funnel provides a useful illustration of the company’s sales pipeline. Additionally, with this widget, we can see the percentage of users, leads, opportunities, and closed sales in the funnel. Further, with the bar chart graphs, we can see a detailed breakdown of the web pages and other online sources that attract potential customers, such as YouTube, Twitter, Facebook, and Google.
This data provides a particularly helpful overview of website visitors’ behavior. It also offers insight into the effectiveness of the company’s online advertising and social media efforts.
Finally, with the “Opportunity Stage by Campaign” chart, users can view the number of opportunities created from each campaign and source, along with their stages. Moreover, users can filter the data by campaign and source. For example, you could choose to view data from the 2018 and 2019 food festival campaigns. Then, you could further drill down the data by selecting any combination of sources. This feature is especially useful for viewers who would like to focus their analysis on specific subsets of data.