Business intelligence (BI) today is experiencing a great divide. On one side are stand-alone applications designed solely for business analytics, such as Tableau or Power BI. End users bring their data–which may come from many different sources–to the stand-alone application to perform analyses and gather BI. On the other side of the divide are applications with embedded analytics, which include the industry-leading customer relationship management application Salesforce. When BI is embedded into an application, analytics can be conducted within the application itself.
As a software vendor, you need to decide where to take your stand with regard to this divide. Will you keep BI separate from your application or will you embed BI within your application? In making this decision, it is vital that you consider both your customers’ needs and your own business needs.
Read this white paper to learn five reasons why you should embed BI directly into your enterprise applications.
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