A faster, more flexible alternative to Looker
If Looker feels harder to build, deploy, or afford as your business grows, Bold BI gives you a simpler way to create dashboards, embed analytics, and scale with confidence.
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Trusted by leading companies
- Syscon
- Networcx
- A4B
- DigiQuip
- CarNow
- Revver
- Smartway2
- GeniusVets
- Talentegy
- No LookML
- Build with AI, SQL, or drag-and-drop.
- Deploy anywhere
- Cloud, self-hosted, or on-premises.
- Simple pricing
- Predictable licensing that scales with you.
The evaluation
Why teams look beyond Looker
Every team has a different reason for evaluating a new BI platform. Which one sounds most like yours?
Dashboard development takes too long
Modeling work sits between a question and its answer. Building dashboards shouldn't slow down business decisions.
Analytics feels disconnected
Users want insights inside the applications they already use, not in a separate tool behind another login.
Deployment options are limited
Your BI platform should fit your infrastructure and data-residency rules — not the other way around.
Too much developer dependency
Business teams shouldn't wait in a queue for every dashboard change, filter, or new metric.
Analytics costs keep growing
Your BI platform should scale with adoption without unexpected licensing surprises at renewal.
Growth brings more complexity
As users and data grow, analytics should get easier to run — not harder to maintain.
How Bold BI answers it
Why organizations choose Bold BI
Modern analytics should help your business move faster — not create more complexity.
Build dashboards faster
Create interactive dashboards with an AI-assisted, drag-and-drop designer — no proprietary modeling language to learn first.
Deliver analytics anywhere
Embed fully branded dashboards inside your applications with APIs, SDKs, and white-label customization.
Deploy on your terms
Choose cloud, self-hosted, Docker, Kubernetes, Windows, Linux, or on-premises to match your infrastructure.
Connect all your data
Bring databases, cloud warehouses, files, business applications, and REST APIs together in one place.
Empower every team
Give business users the freedom to explore data while IT keeps security, roles, and governance in place.
Built for developers
Speed up delivery with REST APIs, JavaScript SDKs, and customization hooks, with 24 documented Embed SDK sample applications.
Compare
Choosing between Looker and Bold BI? Start here.
Evaluate the capabilities that matter most when choosing a Looker alternative — dashboard creation, embedding, deployment, and cost.
| Capability | Bold BI | Looker |
|---|---|---|
| Dashboard creation | AI-assisted, drag-and-drop designer with full SQL support | LookML-based modeling for many advanced dashboard scenarios |
| Embedded analytics | White-label embedding with APIs, SDKs, and multi-tenant support | Embedding available; advanced customization takes additional development |
| Deployment | Cloud, self-hosted, Docker, Kubernetes, Windows, Linux, and on-premises | Cloud deployment within the Google Cloud ecosystem |
| Business users | Self-service dashboard creation with drag-and-drop | Business users depend on predefined LookML models for many changes |
| Data connectivity | 145 connectors for databases, cloud apps, files, and REST APIs | Strong Google Cloud connectivity and supported external connectors |
| AI dashboard creation | AI-assisted dashboard generation and smart insights | AI capabilities available; advanced creation still centers on data modeling |
| Developer platform | REST APIs, JavaScript SDKs, embedding APIs, and white-label customization | APIs for modeling, embedding, and integrations |
| Security and governance | SSO, RBAC, row-level security, and enterprise governance | Enterprise security with Google IAM integration and access controls |
| Pricing | Cloud hosted from $999/month for 100 users, self-hosted from $499/month for 100 users, or $1,999/month per application with unlimited users. | User and deployment costs should be evaluated as adoption grows |
Comparison based on publicly documented capabilities as of 2026. Verify current details with each vendor. Last verified: .
In practice
See Bold BI in action
Discover how teams across finance, sales, marketing, and operations use Bold BI to solve real business challenges and decide faster.
Finance
Monitor financial performance, budgets, cash flow, and profitability with real-time analytics.
Sales
Track revenue, pipeline, rep performance, and forecasts through interactive dashboards.
Marketing
Measure campaign performance, lead generation, ROI, and customer engagement in one place.
Human resources
Track workforce trends, employee performance, hiring metrics, and retention in one view.
Migration from Looker
Switch with confidence in four steps
Moving from Looker doesn't have to be complicated. Our migration approach gets you running quickly with minimal disruption — most teams rebuild their first dashboards within the trial.
Talk to a migration engineer- 1
Connect your data sources
Point Bold BI at the same databases and cloud data platforms your existing analytics environment already uses. Nothing has to move.
- 2
Recreate key dashboards
Rebuild your most important dashboards in the drag-and-drop designer, using SQL or AI assistance where it's faster.
- 3
Configure security and governance
Set up users, roles, SSO, and row-level permissions to match your organization's existing security policies.
- 4
Validate and go live
Review dashboards, test data accuracy against your current reports, then start sharing trusted insights across the organization.
Customers
Teams that already made the switch
What customers say after moving their reporting and embedded analytics to Bold BI.
I appreciate Bold BI for making it easier to provide reporting for our customers, allowing both our analysts and customers to easily build and publish reports. The ability to build dashboards and modify queries for specific outcomes is very user-friendly. I value the mobile readiness of the app and its integration capabilities with API structures. The addition of AI features is impressive. The economic pricing model and the effective partnership, which includes consistent and helpful support, make it an invaluable tool for our OEM model.
The support from Bold is unmatched. They do not charge extra for support and it is excellent anyway. All our tickets and questions are quickly answered with authoritative and precise guidance. This is important at the product is complex, powerful and mature. To get the most out of the tool, the level of support they provide is essential.
It was easy to implement data visualizations into our product. The standard widgets allowed us to build professional looking dashboards, and a robust API provided excellent control of the development and runtime process from within our application.
Recognition
Questions
Questions you're already asking.
Is Bold BI a good alternative to Looker?
Yes. Bold BI combines interactive dashboards, embedded analytics, self-service BI, and flexible deployment in one modern analytics platform — without requiring a proprietary modeling layer before your first dashboard.
Can I self-host Bold BI?
Absolutely. You can deploy Bold BI on-premises, in the cloud, with Docker, or on Kubernetes — whichever fits your infrastructure and data-residency requirements.
Does Bold BI support embedded analytics?
Yes. Embed dashboards into your applications with white-label branding, REST APIs, and a JavaScript SDK, with tenant-level isolation for multi-customer products.
Can I migrate from Looker?
Yes. Connect the same data sources, rebuild your dashboards in the drag-and-drop designer, and get help from our migration team along the way. Most teams start with their top five dashboards.
Does Bold BI support interactive dashboards?
Yes. Build dashboards with filters, drill-down, real-time visualizations, and scheduled sharing across your organization.
Which data sources does Bold BI support?
Bold BI connects to 145 data connectors, including SQL databases, cloud data warehouses, business applications, Excel files, and REST APIs.
Can business users create dashboards?
Yes. With the drag-and-drop designer, business users can build and explore dashboards without depending on developers for every change, while IT keeps governance and access control centralized.
Ready to Get Started?
Ready to move beyond Looker?
See how Bold BI helps your team leave complex BI workflows behind with faster dashboard creation, flexible deployment, and embedded analytics.