White-Label Analytics That's Truly Yours
Bold BI by Syncfusion includes white-label analytics on every edition at no extra cost. Replace Bold BI's logo, colors, fonts and favicon with your own, run dashboards at your own domain with no "Powered by Bold BI" badge, and embed them in your SaaS, web or mobile app through the JavaScript SDK or an iFrame. OEM licensing lets you resell the analytics under your brand.

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The cost of third-party branding
Why does third-party branding cost more than it looks?
Third-party branding costs customer trust, engineering time and predictable pricing; Bold BI white-labeling removes all three.
Another vendor's logo on your product
Your customers see someone else's brand, another login screen, and a different UI. Your product feels stitched together. Bold BI includes custom domain mapping and no "Powered by Bold BI" badge on every edition.
Building analytics in-house diverts your engineers
A custom analytics module pulls engineers off your core product, and it still needs ongoing maintenance after launch. Bold BI offers 2 embedding methods, the JavaScript SDK and the iFrame, with 24 Embed SDK sample applications.
Usage-metered pricing that grows with every customer
Platforms that meter analytics by consumption turn each new customer into a new cost. Bold BI pricing is not consumption-metered; the license is per user, per application or enterprise, and AI credits are bought separately.
How is Bold BI white-label licensed?
Bold BI prices start at $499 a month for self-hosted and $999 a month for Cloud. The license is per user, per application or enterprise, and pricing is not consumption-based; AI credits are bought separately. See Bold BI pricing.
Can you resell Bold BI as your own product?
Yes. OEM licensing is included with no restriction on how you price or package the analytics, and resellers get a 20% discount through the Bold BI Reseller Program.
How Bold BI white-labeling fixes all three
- Your brand on every screen your customers see
- Embed with the JavaScript SDK or an iFrame
- Pricing that is not usage-metered
- Resell and package analytics your way
How it works
How do you launch white-labeled analytics with Bold BI?
Bold BI takes you from raw data to branded dashboards inside your product in five steps.
Connect your data
Bold BI connects to databases, cloud apps and files through 145 documented data connectors in 23 categories. Query data live, or extract it and refresh on a schedule.
Build dashboards
Design dashboards in the drag-and-drop designer with 41 Modern widgets. AI Copilot builds and edits visuals from a prompt, and Prompt to Dashboard creates a starter dashboard of 6 editable widgets.
Apply your brand
Set your logo, colors, fonts and favicon across the login page, dashboards, admin panel and email notifications. Map Bold BI to your own domain so no Bold BI name appears in the address bar.
Embed into your app
Embed with the JavaScript SDK, which renders dashboards in your app's own DOM, or with an iFrame that needs only an embed URL. Row-level security is enforced at query time.
BoldBI.create({ serverUrl: "<your Bold BI server URL>", dashboardId: "<dashboard-id>", embedContainerId: "dashboard", embedToken: "<token generated on your server>" });
Launch and scale
Run white-labeled analytics on Cloud Edition, Managed Private Cloud or On-Premises (Windows, Linux, Docker, Kubernetes), and publish white-label mobile apps.
What you can white-label
Which layers of Bold BI can you white-label?
Bold BI lets you white-label the UI, embedding, tenants, mobile apps and AI, all under your brand.
Bold BI replaces its own identity with yours on every page your customers see.
Custom identity
Add your logo, colors, fonts and favicon across the login page, dashboards, admin panel and email notifications.
Themed login and navigation
In Managed Private Cloud and On-Premises, re-brand the login page, navigation menus and admin panels independently for each tenant.
Custom domain mapping
Host dashboards at an address like analytics.yourproduct.com, with no Bold BI in the address bar.
Zero attribution
No "Powered by Bold BI" badge appears anywhere in the UI.

Bold BI offers 2 embedding methods, the JavaScript SDK and the iFrame, plus REST APIs to automate the server.
JavaScript SDK
Full API control over layout, filters and events. Dashboards render inside your app's own DOM, not in an iframe.
iFrame embedding
Needs only an embed URL, with no SDK and no build step. It controls appearance and theme, with token-based security.
REST APIs
The Bold BI Server REST API (v1.0 to v6.0) manages users, groups, permissions, items and schedules.
Framework samples
Delivered as an NPM package and a CDN script, with 24 Embed SDK sample applications, including React, Angular, Vue, Blazor and .NET.
BoldBI.create({ serverUrl: "<your Bold BI server URL>", dashboardId: "<dashboard-id>", embedContainerId: "dashboard", embedToken: "<token generated on your server>" });
<iframe src="https://your-server.com/bi/site/site1/dashboards/{dashboard-id}/Embed?isembed=true" width="100%" height="720"> </iframe>
# NPM package npm install --save @boldbi/boldbi-embedded-sdk # CDN script <script src="https://cdn.boldbi.com/embedded-sdk/latest/boldbi-embed.js"></script>
In Managed Private Cloud and On-Premises deployments, one Bold BI instance serves many customers, each with its own brand and isolated data.
Tenant-level branding
Each tenant gets its own database, branding and delegated admin.
Row-level security
Enforced at query time through JWT claims, at up to three layers: isolation code, custom attributes and user-based filters.
Per-tenant authentication
In self-hosted deployments, SSO and OAuth are set up separately for each tenant: Azure AD, Okta, Auth0 or your own identity provider.
Single-instance management
Manage all tenants from one Bold BI instance, with no separate servers per tenant. See the multi-tenancy documentation.

Bold BI white-label mobile apps are available separately.
White-label mobile apps
Publish apps with your own app name, icon, splash screen and App Store or Play Store listing.
Responsive dashboards
Bold BI dashboards are responsive.
Consistent security
The mobile apps use the same sign-in, row-level security and access rules as the desktop experience.

Bold BI AI Assistant, AI Copilot and Smart Narrations all work inside white-labeled deployments with no vendor attribution.
AI Assistant
Users ask plain-language questions about connected data and see each answer as a visual or a grid.
AI Copilot
In the Dashboard Designer, AI Copilot builds and edits visuals from a prompt; every AI visual stays editable.
Smart Narrations
Plain-language summaries of dashboard metrics and trends, switched on or off per dashboard and per widget.

White-label features by Bold BI edition
| Feature | Cloud Edition | Managed Private Cloud | On-Premises |
|---|---|---|---|
| Who operates it | Bold BI | Bold BI | You |
| White-label branding and custom domain | Included | Included | Included |
| No "Powered by Bold BI" badge | Yes | Yes | Yes |
| Embedding (JavaScript SDK, iFrame) | Yes | Yes | Yes |
| Multi-tenancy with per-tenant branding | No | Yes | Yes |
| Choose your own AI provider | No | No | Yes |
See how Bold BI looks with your brand
Full white-label features are included in every 30-day trial, with no credit card and no setup fee.
Use cases
Who uses Bold BI white-label analytics?
Bold BI white-label analytics serves four kinds of teams that embed branded analytics in their own products and portals.
SaaS and software vendors (ISVs)
Embed branded dashboards in your product, with each customer's view in your look and feel and, in Managed Private Cloud or On-Premises, isolated tenant data.
Healthcare and life sciences
Deliver white-labeled analytics for hospital systems, clinical platforms and health tech. Bold BI Embedded, On-Premise and Cloud products are considered a Business Associate under HIPAA. With Managed Private Cloud you choose the data region, and On-Premises runs in your own data center. See Bold BI security.
Financial services and fintech
Offer branded analytics inside banking portals, financial planning tools and payment platforms. Connect to Snowflake, Google BigQuery or Amazon Redshift, backed by Bold BI's SOC 2 Type 2 report and row-level security enforced at query time.
Real estate and property management
Give property managers branded dashboards for occupancy, revenue and maintenance, with map widgets and row-level security.
How do customers rate Bold BI?
Bold BI is rated 4.4 out of 5 on G2 and 4.9 out of 5 on Capterra, GetApp and Software Advice.
Limitations
What are the limitations of Bold BI white-label analytics?
Bold BI includes white-labeling on every edition, but a few edition and license limitations apply.
- The free Community License excludes white labeling.
- Cloud Edition does not support multi-tenancy or SSO (OAuth/SAML).
- Localization is available on-premises but not on Cloud Edition.
- Choosing your own AI provider (OpenAI, Anthropic or Azure AI) is available only on-premises; Cloud Edition uses the Bold BI AI Service.
- White-label mobile apps are available separately.
FAQ
Frequently asked questions
What is white-label analytics in Bold BI?
White-label analytics in Bold BI is an analytics platform you rebrand and embed in your own product, with your logo, colors, fonts and domain and no "Powered by Bold BI" badge. Bold BI is developed by Syncfusion, Inc.
Is white-labeling included in every Bold BI edition?
Yes. White-labeling is included on every edition (Cloud Edition, Managed Private Cloud and On-Premises) at no extra cost. The free Community License excludes white labeling.
Can I resell Bold BI under my own brand?
Yes. OEM licensing is included, with no restriction on how you price or package the analytics for resale. ISVs can also embed Bold BI in their own product and sell it through a standard subscription.
What can I customize in a white-labeled Bold BI deployment?
Your logo, colors, fonts and favicon apply across the login page, dashboards, admin panel and email notifications, and dashboards can run at your own domain. White-label mobile apps with your app name, icon and splash screen are available separately.
How does multi-tenant white-labeling work in Bold BI?
In Managed Private Cloud and On-Premises, one Bold BI instance serves multiple isolated tenants, each with its own database, branding and delegated admin, and row-level security is enforced at query time. Cloud Edition does not support multi-tenancy.
How is Bold BI white-label priced?
White-label deployments use the same prices as every other deployment: from $499 a month for self-hosted and $999 a month for Cloud, with Managed Private Cloud and enterprise licenses by custom quote. The license is per user, per application or enterprise, billed monthly or annually, and is not consumption-based. AI credits are bought separately. See Bold BI pricing.
Is Bold BI secure enough for regulated industries?
Bold BI encrypts data in transit with 256-bit SSL / TLS 1.2 and at rest with AES-256, and holds a SOC 2 Type 2 report. Bold BI Embedded, On-Premise and Cloud products are considered a Business Associate under HIPAA. See Bold BI security. SSO is available in self-hosted deployments, not on Cloud Edition.
Can I use Bold BI AI features in white-label mode?
Yes. AI Assistant, AI Copilot and Smart Narrations all work inside white-labeled deployments with no vendor attribution. Choosing your own AI provider is available on-premises only; Cloud Edition uses the Bold BI AI Service.
Articles
Related articles
Four Bold BI guides on white-label analytics, white-label analytics for SaaS, custom branding with custom domains, and customer-facing analytics portals with multitenancy and row-level security.



