- Firstly, how many users visited our website?
- Secondly, how many sessions did we have?
- Thirdly, how long are our sessions?
- Fourthly, what is our bounce rate?
- Finally, where are our users located, and how do they find us?
Analyze User Details
With the card widget at the top of the dashboard, marketing leaders can quickly see the site’s number of users. Then, on the bottom row of the dashboard, the stacked bar graph illustrates how users found the site (social media, searches, etc). With the Users vs. New Users line chart, also on the bottom row of the dashboard, leaders can view both the total number of users and the number of new users who visited the site in the past week.
Review Session Data
The Sessions card widget at the top of the dashboard clearly displays the number of sessions from the past seven days. However, leaders can glean more information from additional widgets on the dashboard.
With the Bounce Rate gauge, viewers can see the percentage of visitors who left the site without viewing other pages. The map widget beside it highlights the countries where sessions took place (users can view the number of sessions from each country by hovering over a country on the map). Finally, the Average Session Duration spline chart outlines the average length of time each visitor spent on the site. It also provides a forecast of how the numbers may trend over the next few days.
This data can offer a marketing team key insight into how users are finding the site, where they are located, and how much time they are spending on the site.